Everything the conversation touches.
Thread CRM connects the parts of running a WhatsApp-first business that are usually scattered across a chat app, a spreadsheet, and someone's memory.
Shared Inbox
Every WhatsApp conversation lands in one team queue. Assign conversations, leave internal notes agents can see (and customers never will), and track status from open to resolved.
Customer Profiles
Full history — every conversation, order, ticket, and note — attached to one customer record. Tag, search, and filter across your whole customer base in seconds.
Orders, Products & Catalogues
Track orders through creation, payment, and fulfillment. Manage a product catalogue with stock levels and variants, and keep it all connected to the conversation that led to the sale.
AI Copilot
Ask the Copilot a question about a customer, or ask it to draft a reply to an open conversation. It drafts — your agent reviews, edits, and sends. Nothing reaches a customer without a human decision.
Automations
Trigger internal actions — create a task, tag a customer, open a ticket — from real events like a new customer or an inbound message. Conditions are evaluated safely, with no arbitrary code execution.
Analytics
See conversation volume, response time, order value, and team workload at a glance — enough to run the business day to day without exporting to a spreadsheet.
Roles & Audit Log
Granular, per-action permissions across every module, and an append-only audit trail of every meaningful change — visibility most tools charge extra for, if they offer it at all.
Broadcasts & Tickets
Send approved WhatsApp template campaigns to a segment of customers, and manage support issues as tickets with priority, category, and a full timeline.